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Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot , Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds. The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of...
How to Teach Business English is a practical guide to the teaching of business English. It looks at the special features of business English and includes: advice on course design and ways to select suitable materials; an analysis of the communication skills needed for business English; practical approaches to e-leaming and intercultural training; guidance on testing and assessing learners; a Task File of photocopiable training tasks. Формат: 19 см x 24,5 см.
ISBN: 978-0-582-77996-9
Издательство:
Longman
Дата выхода: июль 2011
"How to Make Polymer Clay Beads This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. "
Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part’s easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn’t idea-conditioned it doesn’t make any difference if you know the steps; you’ll never reach the ideas you’re capable of creating. For, telling a person who isn’t idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump. How to Get Ideas starts by defining an idea as “nothing more nor less than a new combination of old...
ISBN: 9781576754306
Издательство:
Альпина Бизнес Букс
Дата выхода: июнь 2007
This fun and empowering guide to making the world a better place is packed with inspiring ideas and tips for kids who want to know how to make a difference.Full of positive encouragement to find something you`re passionate about and how to get started on making a big difference through small actions, this brilliant fact book for kids is a treasure trove of information and great advice.There`s a lot that can be changed by just one person, if you know what to do.If you are a kid with big dreams and a passion for what is right, you just might be a world-changer in the making! Through ideas as small as creating a neighbourhood lending library to as important as public speaking and how to talk about politics, How to Make a Better World is a...
Shortlisted for the Primary Teacher Update Award 2018Learn as you do in this hands-on engineering book for kids with Carol Vorderman.Being an engineer isn`t just about wearing a hard hat and looking important while holding a clipboard! It`s about looking at the world and trying to figure out how it works. As well as simple engineering projects for kids to try, DK`s How to be an Engineer will teach them how to think like an engineer, including materials, building, machines, getting around, and energy. You can find out how engineers use STEAM subjects and their imaginations to fix problems, and take inspiration from engineering heroes such as Leonardo da Vinci, Mae Jemison, and Elon Musk.This book encourages you to investigate, with...
ISBN: 9780241316672
Издательство:
Ladybird
Дата выхода: январь 2023
The authors are renowned for their courses and workshops on color as well as for their outstanding polymer clay work. In this book, they offer instruction and inspiration that focuses on polymer clay as a learning tool that readers can use to explore their own color instincts and preferences and develop their own palettes. Each chapter investigates a specific color principle, with the discussion supported by a related exercise, a “studio tool” assignment or demonstration, a polymer clay jewelry project, and a profile of a prominent polymer clay artist. Sample topics include: The Complexity of Color Three Properties of Color Choosing Your Palette Mixing Colors That Flow Matching Colors with Precision Games...
Jewellery always makes a very personal statement, and creating your own pieces is a wonderful way of saying even more about yourself and your taste, while exploring all kinds of fascinating new materias and techniques. Jewellery styles change every day - this is the perfect guide to staying up with fashion by quickly making new items, or adapting previous versions. Better still, many of these ideas are so inexpensive, you can recreate them virtually every day.This book is designed to teach you everything you need to know about making jewellery, and to give you hundreds of ideas and projects to use your new skills. Each chapter opens with a highly practical section covering all the materials, techniques and equipment you will need for the...
How to utterly destroy or torture your enemy using magick. This book shows you how to use not just devils but also Celtic deities, elemental and many other entities and how to command them to curse, destroy and torture your enemies.
By joining circles, ovals, rectangles, and other shapes, beginning artists can create a boy on a swing, a fireman, drummer, mailman, cowboy, and 25 other subjects. Includes blank practice pages.
ISBN: 9780486420608
Издательство:
Dover
Дата выхода: май 2002
Саша Новикова, 182 тысячи подписчиков в Instagram, автор бестселлера How to Green, основатель проекта о здоровом образе жизни How to Green и сервиса доставки здорового питания How to Eat, амбассадор здорового образа жизни. Олег Ирышкин, диетолог, кандидат медицинских наук и врач спортивной медицины, соавтор кулинарных книг. "Если бы 7 лет назад, когда я просто решила отказаться от картошки фри и газировки, кто-то сказал мне, в...
ISBN: 978-5-4470-0422-4
Издательство:
ИД "Комсомольская правда"
Дата выхода: февраль 2020
Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online.Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content.The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers` story comprehension and...
Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online.Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content.The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers` story comprehension and...
The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwideMillions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.His advice has stood the test of time and will teach you how to:- make friends quickly and easily- increase your popularity- persuade people to follow your way of thinking- enable you to win new clients and customers- become a better speaker- boost enthusiasm among your colleaguesThis classic book will turn your relationships around and improve...
Lift the flaps to uncover the amazing inner workings of your very own body – from your bones, blood and brain to the bacteria in your belly button. Discover what happens when you eat, how your senses work, what your heart and lungs do and lots more fascinating facts. With links to specially selected websites for activities and videos about the human body.
Meet Kitty Collins.Friend. Lover. Killer.He was following me. That guy from the nightclub who wouldn`t leave me alone.I hadn`t intended to kill him of course. But I wasn`t displeased when I did and, despite the mess I made, I appeared to get away with it.That`s where my addiction started…I`ve got a taste for revenge and quite frankly, I`m killing it.A deliciously dark, hilariously twisted story about friendship, love, and murder. Fans of My Sister the Serial Killer, How to Kill Your Family and Killing Eve will love this wickedly clever novel!
Some magic is primal and basic and instinctual and very powerful, but most has some other element which means that people have managed to make it more effective through technique, but the nearest anyone gets to pure straight up undiluted magic is wishing. The wish is just what it seems, a wish, but of course there are ways to wish things onto your enemy such as the best way: that is the way that gives you the most powerful effect. It is easy to think of wishing as not powerful and not quite normal magic, and in many ways it isn't normal magic: but the power of wishing has long been recognised. There exists and still much used an evil eye emblem which exists solely to protect someone from the evil eye: the evil eye is a type of wish, and...
"Мой первый английский. Colors. Цвета" - яркая книжка, которая поможет выучить цвета сразу на двух языках! Все слова в книге дублируются на русском и английском языке. В книге малыш встретит все цвета радуги и не только! Кроме базовых цветов читатель познакомится с новыми оттенками: розовым, коричневым, черным. В этой книге вы найдете не только цифры, но и более 90 английских слов на разные темы: растения,...
ISBN: 978-5-00115-688-8
Издательство:
Clever
Дата выхода: декабрь 2018
Outlines the principles and mechanics of the soul body, the spiritual vehicle that enables individual consciousness to survive the body's death • Shows that the ancient Vedic, Egyptian, Hebraic, and Pythagorean traditions shared and understood this spiritual practice • Reveals modern science as only now awakening to this ancient sacred science Ancient peoples the world over understood that individual consciousness is rooted in a universal field of consciousness and is therefore eternal, surviving the passing of the physical body. They engaged in spiritual practices to make that transition maximally auspicious. These practices can be described as a kind of alchemy, in which base elements are discarded and higher levels of...
Андрей Ашкеров - философ и общественный деятель, считающий, что легитимность политической системы напрямую зависит от её способности создавать гражданские культы. Ашкеров был одним из первых, кто предложил отмечать 9 Мая шествием потомков участников войны 1941-1945 годов. Прообразом акции стала знаменитая скульптура "Тогатус Барберини", изображающая римлянина, держащего в руках бюсты своего отца и деда....
